In this live webinar, you will gain a practical understanding of marketing research techniques and tools. You will learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost-effectively. You will also know how to Discover how to put Reference USA and Demographics NOW to work for you, Learn how business librarians can help you with your specific research needs, Leave with tangible market research skills you can put into practice immediately.

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