Every business has intellectual property needs. Even if your business doesn't have any unique/proprietary technology, or creative expressions worth protecting, or even valuable trade secret information, your business at least has a name. And even if you have no desire to strengthen your rights in your business name by seeking a state or federal trademark registration, you should still determine whether anyone else is already using the same or a confusingly similar name before you go to market. In other words, even if you don't want to spend the time or money protecting your company's intellectual property assets, you should at least take the time to better ensure that you have "freedom to operate," so that you don't get hit with any surprise "cease & desist" letters after you go to market.

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