Power of SEO and social media for attracting customers, including local SEO to precisely target your market, Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated, Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins, What your digital channel strategy needs, to be effective in terms of content, technology and investment, How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI. All these topics will be covered .

409 3rd St., SW Washington, DC 20416

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