Online Workshop: Building a Media Kit Media kits are essential for marketing your business properly because you never know in advance when you may be approached by a news outlet or other online (or offline) publicity source and you need to have information, photos, and details of your business available at your fingertips. Learn how to put together a media kit and what to include, as well as learn how to have your media kit available to news outlets online and offline. We also are reviewing where to find journalists online in preparation for a more in-depth workshop on June 4: Pitching to Journalists, the right way, and the wrong way. Presenter Heather Turner is a Granite Region Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business (with the assistance of a SCORE mentor). She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age. She also specializes in working with the hospitality industry for operations, both starting a food business as well as in business.

409 3rd St., SW Washington, DC 20416

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